eBay in China
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Code : COM0090
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Region : China
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China's e-readiness Throughout the 1990s, the Chinese government invested heavily in telecommunications infrastructure, particularly in fibre-optic cables. Although broadband was not common in China, a substantial user base accessed the Internet mainly through dial-up and leased lines. The government also actively supported e-commerce ventures in China. In 2000, the total sales in the Internet and e-commerce market were 5.3 billion Yuan, registering an increase of 72% over the previous year... eBay in China: The Growth Strategies In February 2002, eBay Inc. bought the leading Taiwanese e-commerce company, NeoComTechnology Co., for $9.5 million in cash. NeoCom operated two sites, ubid.com.tw and bid.com.tw. The acquisition established eBay's proximity to the three PacificRim countries as well as China. However, eBay exited fromthe Japanese market the same year due to severe competition from Yahoo Japan... A Competitive Future Founded in 2003, Taobao adopted a guerrilla-warfare approach against eBay. To create a sizeable user base among the generally price sensitive Chinese customers, Taobao started offering free online trading services on its website as its parent Alibaba.com kept pumping inmoney to sustain it... |
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